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Mrs. Brady Goes Tech: Florence HendersonLaunches “THE FLOH CLUB,” A New Tech … – Reuters

LOS ANGELES--(Business Wire)--
Here`s the story, of a lovely lady...who is now bringing together something very
new and exciting, and very different from The Brady Bunch. Florence Henderson is
launching THE FLOH CLUB, a telephone-based technical support service aimed to
empower older adults. 

"It's like roadside assistance, but for your computer," said Florence Henderson.


Just in time for holiday gift giving to parents, grandparents and friends, THE
FLOH CLUB, www.flohclub.com, enables members to stay connected with family and
friends and tackle technology that they may find a bit overwhelming on their
own. It offers affordable subscription plans and the comfort of North
American-based experts available by phone to support them. THE FLOH CLUB is
powered by Support.com, a leading provider of technology support services. 

For young people, computers are fun and entertaining, a central and important
part of their everyday lives. But for older adults, who didn`t grow up with
computers, they can be intimidating and frustrating. And older adults often
hesitate to ask for help because they don`t want to be a bother. 

"I know how overwhelming technology can be. Only recently have I learned to
share photos, video conference and send emails," Henderson said. "I`m genuinely
excited to help make technology easier for people like me through THE FLOH
CLUB," she added. 

With THE FLOH CLUB, technology experts can guide members through the process of
setting up, configuring and using hardware, and deal with a broad range of
different software issues. Experts can either direct members or can safely and
securely take control of the members` computers remotely. Available seven days a
week between 8 a.m. and 2 a.m. Eastern Standard Time, the service offers a broad
range of services including:

* Stay Connected -Understand how to use video conferencing, instant messenger,
and the power of social networks to connect with your kids and grandkids 
* Education - Learn how to get the most from your PC, from simple tasks like
email to making purchases online safely 
* PC Support - Issues such as slow/poor system performance, networking, error
messages, virus/spyware removal, security and data backup 
* Support for Connected Devices - Includes wireless networks, printers, video
conferencing and other peripherals 
* Setup and Training for New Devices - Printers, digital cameras, MP3 players
and other peripherals

On THE FLOH CLUB website, select adult focused products are also for sale
including:

* Digital picture keychain - 1.1 inch picture frame allows you to bring over 100
photos with you anywhere you take your keys. 8MB memory - $29.99 
* Digital picture frames - 2.4 inch bright screen fits easily in purses or
pockets and carries over 300 pictures to brag about. Also offers clock and
calendar functions. 16 MB memory - $69.99

THE FLOH CLUB offers multiple options with satisfaction guaranteed: annual
subscription ($250/year), three-month subscription ($75/month), one-time
empowerment service ($50 flat, covering e-mail, video conferencing, digital
photography, Facebook, etc.). Additional FLOH CLUB products include tune-up and
protect which includes anti-virus ($60 flat). Covering one computer per
subscription, each plan also includes a monthly newsletter from Florence
Henderson discussing technology for older adults. 

More information about THE FLOH CLUB can be found on the website,
www.flohclub.com. After the official launch in October, potential members will
be able to purchase the service online for themselves or as gifts for others,
read Frequently Asked Questions, and read a technology blog written by Henderson
with technology partner Max Drucker. The website will evolve into a resource for
tech issues, articles by experts, weekly tips and video tutorials by Florence
Henderson, and branded and recommended products. 

The inspiration and face of THE FLOH CLUB is "America's Favorite Mom," Florence
Henderson, best-known as the matriarch, Carol Brady, on the classic hit TV
series "The Brady Bunch," which originally ran from 1969-74 and still airs in
syndication in 122 countries worldwide, while never having been off the air in
the U.S. Acknowledged as one of the top leading spokespersons in the U.S.,
Florence has been a celebrity spokeswoman for numerous products. In fact, THE
WALL STREET JOURNAL, based on consumer appeal, rated her #5 out of the 10 top
television endorsers. So, it was no surprise when she was approached as a
spokeswoman to help viewers get ready for the Analog-to-Digital TV Conversion in
2009. 

Photos/Multimedia Gallery Available:
http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6072105&lang=en

Carline Kaplan/Megan Brown
Kaplan Communications Inc.
310-867-4988
ckaplan@kaplancommunications.com

Copyright Business Wire 2009

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